Building integrated photovoltaics (BIPV) technologies have been vigorously consolidated in new buildings and continues to grow moderately as Energy Efficiency (EE) technologies in existing buildings (energy refurbishment market). The demand for BIPV, which replaces and upgrades standard exterior building elements with new ones incorporating photovoltaics, seems poised to take off. The numbers speak for themselves. Technavio predicts that global BIPV sales will triple by 2019, growing at a Compound Annual Growth Rate (CAGR) of 18.7% from 2013 to 2019. In this field, the most important factor driving this growth is a trend toward “truly integrated PV materials” that can substitute conventional products and have built-in electrical connections. This promising scenario of mass realisation of BIPV and PIPV solutions can only be achieved through a solid investment in R&I efforts focused on 1) their certification as building construction material; 2) a high-degree of flexibility in design; 3) a wide variety of products, available at different scales and on different substrates and 4) improved aesthetics. For that reason, the “CUSTOM-ART project” (disruptive CZTS -based thin film technologies CUSTOMised for challenging ARchitecTural and active urban furniture applications) is the last milestone within an attractive path to place on the market a new generation of BIPV/PIPV solutions in approximately 6-8 years and aiming to reach a cumulative turnover of €216M by 2029.